CoStar monetizes Apartments.com by charging property managers different levels of advertising for individual properties. Perspective renters would see a more elaborate placard in the search results page and more valuable information on properties that were paying for higher tier packages.

This is a system that works for larger properties that have availabilities throughout the year, but property managers for smaller properties did not wish to have an annual subscription service locked to one property. Current subscription options were locking them into a property that may or may not have regular availabilities throughout the year. Our solution was to create an alternative annual subscription option that allowed the property managers to switch between numerous properties based on monthly unit availabilities.